How video can improve Google search results placement

Obtaining and maintaining a first-page ranking on a Google search is very difficult. Continually updated Google algorithms that determine the value of a website and its content for each search are making it difficult for websites to remain at the top of the search results lists, unless fresh content and unique media are added regularly to the website. In a guest piece for Tech Crunch, Benjamin Wayne, CEO of Fliqz, explained how video creation can boost a website's search results ranking to increase visibility and traffic.

Benefits of blended results
The ever-evolving Google algorithms are making SEO campaigns more complex than ever before. Local SEO strategies are focusing more on unique content creation, updated posts and social activity to demonstrate the legitimacy of the website and increase search engine rankings.

Part of the Google algorithm upgrade is stronger emphasis on blended search results. These listings will include not only websites but also videos and images relevant to the search topics. Because blended results are increasing in popularity, more websites are being bumped from the first results page, prompting companies to invest in video creation as an alternative means to obtain a first-page ranking, Wayne reported.

Optimizing video
Forrester research found videos are 53 times more likely than traditional web pages to receive an organic first-page ranking due to their appeal to modern consumers. One way to create video content to boost SEO is by uploading a video onto YouTube. By working with this video outlet, companies can be assured their video will be indexed into Google's search engine, allowing them to spend more time with SEO experts on optimizing the video content for a high search engine ranking, Wayne reported.

Through SEO strategies, companies can enable specific video footage to gain visibility through search engine results pages to drive website page views, increase online branding and boost overall company visibility. Google uses crawlers to find and index web content, but has trouble reading Flash components. Thus, Google crawlers can view a small portion of the video content on the web, Wayne reported.

Companies should submit their video footage to Google using a video sitemap containing information about the video content filled with keywords and valuable information to both Google and the consumer. Next, companies must have a robots.txt file on all video pages submitted to google to ensure the search engine can easily verify the locations of the video on the web, Wayne reported.\