Every local SEO campaign is different, using a number of strategies and keywords to place the website higher on search engine results pages based on industry, product, service or geographic location. While it may seem like most SEO tips and tactics are common sense, many small and medium-sized companies can get derailed and operate under SEO missteps that hurt their overall strategy.
Campaigns and Elections Magazine reported companies and individuals should invest in learning, understanding and practicing SEO tools and strategies to increase website performance and enhance their online presence. SEO should not consist of just strong keyword placement, but involve continual maintenance and updating in order to be successful. Search engine algorithms determine how a website is ranked based on their optimization, thus companies should look to set themselves apart from competitors through optimization and online interactivity.
Business 2 Community recently outlined a few common mistakes companies should avoid when developing an SEO strategy. While working with a third-party SEO provider would ensure these mistakes never occur, companies should also understand why they should never neglect Google Webmaster to improve their rankings on Google searches. The free tool helps companies differentiate their online activities and website based on a number of categories, as well as monitor its performance over time.