Most local SEO strategies focus on keyword implementation and link building. Many fail to realize the value in launching a website blog as a means to drive traffic, generate unique content and increase social interaction with other companies, consumers and partners.
Blogs can also be used to distribute company press releases to the online environment. When issuing a press release or other corporate message via blog post, companies can improve SEO strategies by placing keywords throughout the content and offer links to external websites of value on the post. The content will be fresh and informative, unique in style and easily updated regularly by marketing teams. These results will make the website appear more valuable to viewers by search engine algorithms, boosting SEO rankings.
Smaller companies with less resources to invest in hiring a blog writer can take free writing classes and seminars online to improve blog writing skills. Many blog experts are sharing their experiences and insight with the digital community through free webinars showcasing their best practices and the latest industry trends. The classes will help small businesses learn how to create, optimize and distribute blogs on their websites, and social media channels quickly and efficiently.