Siri - the voice recognition app that allows iPhone users to control their cellphones verbally, essentially removes local SEO from the equation when users perform a search, Entrepreneur Magazine reports.
Because Siri's search results are automated and draw from public data sources such as Google Places and Yelp, the app avoids traditional search engine results pages and pay-per-click ads. Also, many predict Siri will eventually be able to source information from third-party apps, eliminating traffic to traditional websites.
If Siri's advanced voice recognition catches on with other mobile platforms, the majority of mobile users may soon be swayed into using the technology - which is more simplistic than typing in search topics or dealing with non-optimized mobile pages.
The news source suggests preparing for this change by optimizing listings on Google Places, Yelp and other location-based apps or review sites such as foursqaure or Epinions.
Furthermore, Entrepreneur notes that implementing schema tags into a company website allows it to incorporate relevant microdata such as address, telephone number and hours to help Siri process information quicker.