The website PRWeb, which delivers press releases to the public and media, recently reported significant growth as more companies are expanding their local SEO campaigns to include press releases on external websites.
When a company posts a press release on sites such as PRWeb, it can place highly-optimized content that is authoritative and informative for the viewer on a different website with backlinks to the company website, further increasing traffic. The fast and efficient SEO strategy is becoming an online pillar of marketing with content, illustrating the evolution of the press release from an informative document to a vital component in an online marketing strategy.
Now, through the use of online press release distribution hubs, companies and organizations can share trusted information with the public to enter the news cycle and enhance brand visibility online. More than 80 million viewers see digital press releases on PRWeb alone, with more than 300,000 opt-in direct subscribers such as editors, reporters and bloggers.
“We started using PRWeb in 2008 and it’s been one of the best decisions we’ve ever made," said You Mon Tsang, a business executive and user of PRWeb. "PRWeb was quick to embrace new social media features, and its latest distribution system has made a tremendous difference – there is no comparison.”