Local SEO strategies are incredibly important for companies looking to create an online presence and reach out to consumers in a specific region such as real estate agents. By creating a plan to make a website more search-friendly for local consumers on the hunt for a new home in a community, real estate companies can increase their consumer base and sales significantly with minimal investment.
Realty Biz News recently broke down the basic ways real estate companies can improve their SEO strategies to increase business. For smaller real estate firms, ensuring the basics of SEO are covered on the website is more important than implementing more complex tools to improve search engine rankings. The best way to achieve improved optimization for realtors is to focus on local communities and use cities and regions as keywords throughout the website.
Some of the top priorities for online managers at real estate companies should be to optimize all title tags. These small tags in the actual title of the web page should clearly describe the business and information on the page, highlighted with specific keywords. When selecting words for the title tags, realtors should focus on what is being offered in the content and images of the web page they are titling, and tie the page back into the overall keyword strategy of the company's website. The title tag will appear in each tab opened in the majority of modern web browsers, reminding consumers of what is on the page without having to open it, Realty Biz News reported.
In addition, backlinks are important for real estate websites. Backlinks are hyperlinks placed on web pages that guide visitors to the company website to drive traffic and sales. While some companies may argue that the number of backlinks is the utmost importance, the quality of the backlinks is actually much more vital to SEO success. If the backlinks come from irrelevant or poor-quality websites, the backlinks hold very little value in the search engine rankings. High-quality backlinks from websites with high traffic levels and relevant content can have a significant impact on the SEO levels of company websites, Realty Biz News reported.
To help real estate companies develop an SEO strategy, online marketing experts established a new website to guide companies on creating a strong online presence. The website is specifically designed with real estate professionals in mind, understanding the difficulties associated with acquiring new leads from local communities on a regular basis in order to establish consistent business.