There are an abundance of ways to garner website visibility on local search results and increase local search engine optimization (SEO). However the risk of remaining irrelevant has spawned many SEO myths over the years.
Search Engine Watch reports that some of these fictitious beliefs can be easily dispelled - such as the belief that onsite SEO and keyword density don't matter, or that paying for links can get a person banned from Google.
The news source also notes that many online marketers perceive content as the most important SEO factor. However, inbound links tend to have a greater effect on page rank.
Also, emulating Fortune 500 companies' SEO strategies won't always lead to positive results. The New York Times reports that earlier this year, JCPenny partook in questionable link practices when it was revealed it used links from bad publicity to rank well on Google.
The media outlet noted that the company ranked at the top of search engine results - ahead of millions of other sites - for general products such as dresses, bedding and area rugs, and oddly specific ones such as skinny jeans, by involving itself in what EConsultancy called a "paid link scheme concocted by a third-party vendor."