Recently, many companies have perfected their local SEO campaigns through the use of tools to locate bad links in a site and purify content to boost search results page rankings. The simple crawlers have been upgraded to do other audit-type functions to further refine website content and SEO strategies for online marketers.
SEO crawler upgrades
The latest generation of crawlers come as a desktop application that will crawl any site designated to it. The modern upgrades to crawlers include greater configurability with more in-depth reports to help marketers create, track and adjust SEO campaigns more effectively for higher returns on investment.
The information reported back to the user from crawlers is displayed much like a spreadsheet, allowing users to filter and reorder results based on what findings they want to look at. The crawlers are faster and return with information in 12 categories: internal pages details and other resources, external links on the site, response codes for each resource, URL details, page titles, meta description, meta keywords, H1 tags, H2 tags, images, meta tag directives such as robots and custom source code searches.
Upgraded crawlers allow users to analyze, audit and review a website faster from an SEO perspective, not just a developmental stance. This will help companies locate strengths and weaknesses in their SEO strategies and make adjustments where necessary. For larger sites, it can be a hassle to check each page individually for a number of errors or flaws. Crawlers do the work for online marketers, quickly scanning and perusing pages to find specific data and create reports.
When users apply filters to the results generated by the crawlers, data can be used directly and dynamically rather than with static functions offered by antiquated crawlers. For example, a titles report allows the user to find duplicate tags and pages where the title and H1 tag are the same, too long or missing.
A URL report helps online marketers locate duplicate pages and a directives search locates all pages set to noindex. Image reports help marketers find images with no alternative text or long titles, while external links reports seek out broken, malformed or redirected external links to purify website content. Custom reports have a vast number of options and results available. All pages on a website missing Google Analytics codes, for example, can be located using custom options.