Strength of QR codes in SEO strategies

Key analytics for the second quarter of 2012 from NeoMedia Technologies revealed the use of quick response, or QR, codes continues to increase globally as part of local SEO strategies.

QR codes are printed on the outside of products and advertisements and can be scanned by smartphones and tablets. Once scanned, the QR codes take the consumer to a company website or online content to share an optimized video, advertisement, ecommerce website or other page. The goal of the QR code is to provide added information and purchasing opportunities for consumers after viewing an advertisement outside a store.

The analytics found QR code scanning increased 39 percent between the first and second quarter of 2012 worldwide, while 1D barcode scanning grew by 41 percent. The majority of QR scanning is being conducted on iPhones and Android devices, but Windows Phone 7 and Symbian platforms increased their presence by 19 and 29 percent, respectively.

According to Click Through, there are many benefits to implementing QR codes into an SEO strategy. QR codes can conjoin print and digital advertising into a symbiotic relationship, and offer an instant and free source of information for the consumer. They provide companies with added online content to boost SEO strategies, where keywords and information can be placed for added value.