Cosmetic dentist grows customer base with local SEO campaign

Creating a prominent web presence on local search results in a niche industry such as cosmetic dentistry can pay immediate dividends, as not many cosmetic dentists are likely to use local SEO tactics to become more visible.

John Nazzaro of Family and Cosmetic Dental Care in Matawan, New Jersey, recently launched a new patient-focused website that utilizes SEO techniques to reach more patients and increase traffic.

Nazzaro's website features interactive elements such as educational videos and a "Smile Gallery" to "help patients make better informed decisions about their oral health."

The cosmetic dentist's local SEO campaign will turn up search results for both his name and company, as well as general searches for cosmetic dentistry in Monmouth County.

Nazzaro's site also provides patients with before-and-after photos of dental procedures and information about other providers at FCDC. According to the website, cosmetic dentistry can fill in unattractive spaces between teeth, correct overbites, whiten teeth, replace missing ones and enhance old, outdated dental treatments.