Many consumers use search engines to find local businesses. However, simply having a business page with an address and contact information often isn't enough. Digital storefronts can help show customers the type of products a company carries, and may be the deciding factor when searchers are trying to determine which business to visit.
Digital storefronts can be displayed on a number of high-traffic locations, such as Google Places, Yahoo Local, Bing Maps and the Internet Yellow Pages, Search Engine Land explains. Moreover, entrepreneurs can set up different landing pages to represent separate locations, giving customers more information about the products offered at each store.
Once a digital storefront has been created, it also needs to be optimized for search engines. "Scalable digital storefront optimization is key for increasing search traffic through local and organic search results. People will see your digital storefront, whether you manage it or not," explains the source.
As smartphone penetration grows, local search will become a bigger source of customer traffic as consumers access the web and find businesses on the fly. According to comScore, more than 80 million Americans own smartphones.