An underappreciated method to increase a business' SEO ranking and visibility on major search engines is to increase local citations - any appearance of a company's name alongside its address or phone number.
Citations are a key component of the ranking algorithms of all the major search engines. Businesses with a greater number of citations will probably rank higher than those with fewer citations, according to GetListed.org. Owners should consider improving citation output on top of registering with services such as Google Places and Yahoo Local.
According to Small Business Trends, local search engines such as Localeze and Best of Web can serve as valuable citation resources and feed information to bigger, more recognizable sources such as Google or Bing. Owners who want to build trust with search engines should utilize as many outlets as possible to provide their correct name, address and phone number.
In addition, tapping into blogs associated with a business' neighborhood that showcase local companies and have an area directory can increase SEO ranking while also exposing a company to new customers.
Social platforms such as fourSquare, Yelp, Facebook and LinkedIn all provide options to create a profile and input basic company information, which allow owners to extend their reach even further.