According to a recent study cited by the Daily Herald, 95 percent of a business site's search traffic comes from Google's page one results. In addition, 80 percent of consumers search online before buying a product within a 10- to 20-mile perimeter.
"To be No. 1, your website needs word tags, blogs, keywords, changing content, relevant content, links to other sites and other sites linking back to you," Rod Martin, owner of American Fork, Utah-based World Class Auto Repair, told the news source.
Martin spends more than $6,000 per year on SEO and online marketing strategies, and his business currently ranks No. 1 out of seven local competitors under the keywords "auto repair American Fork." He also recently commissioned a firm to create a company Facebook page.
Anais Moody, marketing and communications specialist of Orem-based NorthStar Alarms, added that it's important for companies to remain proactive since Google is constantly tinkering with its algorithm.
Search Engine Watch notes that some widely accepted methods of increasing a site's page rank - such as submitting every page of a website to Google and Bing or embedding an overtly large number of keywords - won't actually affect Google position.