Finding a quality dentist used to be accomplished by trial and error or through traditional mail, where the local service contacted newcomers to an area.
The advent of business review sites has made building a solid reputation online a priority for local dentists, and being recognized on local searches can be a great way to point potential customers in the right direction, according to Dental Economics.
Establishing an online presence has become an increased priority for dentists. For example, Heartland Dental Care in Effingham, Illinois, recently launched a social media initiative utilizing Facebook, Twitter and LinkedIn to increase marketing awareness and expand its audience.
Dental Economics points out that when a potential patient searches for a dentist, practices with a physical location in his or her town will display on Google search results. Being visible on the results page increases the chance that a prospective patient will give that business a look, and he or she could be end up being a repeat customer.
But, if you really want to stand out and get more patients than your competition, you must rank in the top five results of your customers' searches on Google. Dental marketing agency, Dent Boost, says the following:
Even if you are the best dentist in the world, and a recipient of a Golden Apple award, if you’re not part of the top 5 rankings, you won’t attract these new users actively searching in Google for a dentist in your area. Source
Having a website facilitates the recognition process. Once a site for the practice has been established, a local search strategy needs to be implemented. This involves optimizing the site for local search, claiming a Google Place Page, submitting the site to nearby directors and acquiring positive reviews from patients.