In order for mobile marketers to improve their reach and understand their audiences, they must know what phones are most popular with users, and what their tendencies are.
ComScore's recently released MobiLens report revealed key mobile trends for the month of October, using survey information from 30,000 U.S. mobile subscribers.
The most popular phone brand among those polled was Samsung, which held just over 25 percent of market share. LG and Motorola followed, with Apple finishing fourth at just 10.8 percent, despite a 1.3 percent increase from the previous report.
Of the 234 million U.S. mobile subscribers, 90 million are smartphone users. And of that total, Google Android was found to control the most market share at 46.3 percent. Apple followed at 28.1 percent, with RIM and Microsoft finishing third and fourth.
Functions beyond basic calling were up across the board in October, with texting, web browsing, app downloads, access of social networks, game-playing and music listening all increased from the previous report.
While 71.8 percent of respondents used text messaging, not everyone was doing it safely. WNYW-TV reports that New York State Police dispersed 816 tickets to drivers caught texting while driving during the Thanksgiving holiday.