Local search marketing will take on a whole new meaning in 2013, as studies reveal that more people are buying smartphones than feature phones. Companies need to recognize that local search on mobile devices will play a key role in how potential customer interacts with a brand. Investing more time and energy into mobile search efforts will pay off in the long run.
A report by the International Data Corporation predicts that this year will see more smartphones shipped across the globe than feature phones for the first time in the history of the mobile industry. Approximately 918.6 million smartphones are expected to be shipped this year, making up 50.1 percent of the overall mobile shipments. The IDC also foresees 1.5 billion smartphones being shipped globally by the end of 2017.
In addition, Google Maps has added new local search features. Search Engine Watch says the new local search options allow users to find local establishments faster by offering a list of local businesses, including contacts' addresses and giving users the option of measuring in kilometers or miles. The increase in smartphone use and advanced mobile search tools gives companies more opportunities to market directly to their target audience on their mobile devices.