The world of search has been a busy little camper in 2013. It shouldn't be a big surprise how prevalent mobile search is now and how important it is for any business that wants to make money online. When 9 out of 10 people have a cell phone and 5 out of 10 have a smartphone, still relying on the yellow pages phone book and a street sign is antiquated.
When a third of searches are being made online with a smart device, and half of anyone under the age of 29 uses mobile search on a daily basis, companies have to pay attention to these trends. This is the makeup of the digital traffic opening the new year in 2014. We literally carry our dictionary, phone book, road map, and research tool in all in one pocket. And more people are figuring out the full potential of the smartphone or tablet then every before.
This explosion really started to occur three years ago when Apple's dominance of the smartphone or tablet status was broken by Samsung (even if it did trigger a nasty patent fight). Once that dam burst, loads of substitute phones and tablets hit the market at far more affordable prices than what Apple demanded for its various iProducts. Now, markets are seeing the full realization of mobile devices, and businesses have to get on the bandwagon of digital presence to remain viable.
For example, if a person visits a new town for the night and wants to find a good restaurant, a few specific stores, and then maybe catch a movie, he would reference the info from the hotel clerk in the past. Today, the same visitor gets on his smartphone and in about twenty minutes he's figured out the address of every location on a town map as well as a few other neat places to visit as well. Every business in those categories listed above that has a search presence gets picked up and considered. The businesses that don’t, literally fall in the bucket of "does not exist." And that's not where a visitor-reliant business wants to be in a town full of smartphone tourists.
Going into 2014, businesses have to get ahead of the mobile search curve if they have not already begun doing so. Whether that's with setting up a dynamic website that caters to mobile devices, creating a company specific app that users can download and utilize for free as a phone tool, or having a simple but effective website presence, mobile is here to stay and has become the current means of demand put into action by consumers. Ignoring this fact means becoming irrelevant and bankrupt.