A recent survey conducted by Prosper Mobile Insights revealed that the majority of mobile users plan to use their phones for shopping purposes this holiday season.
A total of 329 people were polled over two days in October for the survey, which found that more than 61 percent of respondents will utilize their smartphones or tablets for holiday shopping.
Furthermore, the ways in which people use these devices was split - 60 percent plan to purchase products and compare prices, while 40 percent will utilize them as data organizers to keep track of gift lists, budgets and sales.
Specifically, just over 37 percent plan to make purchases via their devices this season, with the majority (66.9 percent) buying on Black Friday. Cyber Monday was predicted to be the second most popular buying day of the upcoming holiday weekend, followed by the Saturday after Thanksgiving, the Sunday after Thanksgiving and Thanksgiving Day.
CNN reports that two malls will create innovate mobile marketing opportunities by using technology that can track shoppers' movements via their cellphone signals for situations such as Black Friday. Southern California-based Promenade Temecula and Short Pump Town Center in Richmond, Virginia, will be tracking shoppers using FootPath Technology. However, the software will not be able to monitor purchases, take photos or collect and personal details.