Product descriptions baffle mcommerce companies

Mobile commerce sites are expected to exceed 10 percent of online retail sales in the near future, according to Search Engine Watch.

This begs the question - is your mcommerce site set up properly for user consumption? The smaller screen brings obvious problems to certain sites that may still be stuck in desktop-mode - specifically, product descriptions.

Product descriptions on mobile devices can be approached in a variety of ways. For example, they can be hidden completely, offer a brief description and then a link to "more info," or sometimes the entire text is placed front and center.

The problem lies in the fact that many mobile sites are using product descriptions created for desktop browsers. Red flags include copy-and-pasted information direct from the manufacturer, or providing a full list of specs without descriptive keywords.

In order to rectify the situation, you can instead sort products by top sellers, lower the total descriptive word count and reduce the amount of numbers in the text to less than 20 percent.

Still unsure if your site is mobile-ready? Google recently unveiled Howtogomo.com, a site you can use to see whether your page is mobile-friendly, with tips from the company on how to improve it.