Using the right keywords in your blog posts can greatly increase the chances of earning a high Google ranking, and thus getting more traffic and customers to your site. Here are some tips that can help you pick keywords that not only accurately describe your products and/or services, but also have the potential to boost your site's search engine rank.
Keep it Local
If your business only operates in a particular city or metropolitan area, then be sure to add the name of the city as part of your keyword. Doing so will boost your local search standing and is more effective in earning more customers for your business than other forms of offline advertising.
Consider Past Successes
Look over traffic data from your recent blog posts and consider which ones were the most effective in not only getting people to come to your site, but also in generating sales. Using keywords that you have found to be successful in the past is often a good idea, as people may be gravitating to your site because they want to learn more about that particular topic. However, keep in mind that successful keywords will not be successful indefinitely. Keep tabs on blog post performance to ensure that you modify your keyword strategy over time.
Use a Keyword Generation Tool
There are various, free keyword generation tools that you can use to find out how many other websites are trying to get a high rank for a particular keyword. The keywords you choose to focus on should not be overly competitive, but still have the potential to generate business. In many instances, such keywords are called "long tail" keywords, which may be five, seven, or even ten, words in length.
Consider Your Target Audience
Consider your primary target audience when choosing content keywords. If your business specializes in offering discounted or cheap items, then including the words "discount" or "cheap", along with your primary keyword, will help you attract the people you want to reach.
If a large number of people in your target audience speak a language other than English, then consider creating content in their own language. Doing so can take time, hard work, and perhaps even an initial monetary investment to make the content relevant to that audience, but has the potential to pay off in the long run.
A Word of Caution
While choosing the right keywords can significantly increase sales and ROI, it should be noted that Google is now not only looking at keywords, but also, overall content. This means that using the right keywords should never take the place of creating well written content. Your site needs both keyword optimization and high quality, original content if it is to be successful.