Electricians light up SEO efforts

Elcon Electric in West Palm Beach, Florida, recently teamed up with an SEO company to enhance the company's visibility online and expand its consumer base.

Serving West Palm Beach for many years, Elcon Electric has developed a strong reputation with local residents. The company did not, however, build a strong online presence helping customers find information quickly online. Thus, a local SEO strategy was needed to help Elcon Electric increase its exposure throughout the community, as well as introduce its services to new consumers searching for help online. Elcon Electric listed all of its services on the website to boost its SEO strength, including wiring and repair, lighting installation and safety inspections.

The Elcon Electric website not only describes the company's services and mission, but lays out several guarantees the company makes to its customers, confidently insuring the highest quality of service. The website features special discount coupons, offering $25 off for the first electrical service call and $50 off installation of surge protectors throughout an entire home. The company also offers a free electrical safety inspection with every job to keep customers safe, and if an electrician is late to an appointment, the service call is complimentary.

Elcon Electric's SEO strategy included researching keywords that best describe the company's business, services, industry and geographic location. The SEO plan was focused on increasing the website's Google search ranking for customers looking for electrician services in West Palm Beach.

When first developing a local SEO strategy such as Elcon Electric's, companies should get an onsite SEO audit before moving forward with decision-making. Venture Beat reported an SEO audit will ensure an SEO expert and professional is working with the company to optimize all aspects of the business' online presence including headers, meta tags and video content. The experts will understand how dense a keyword strategy should be, what pages of the website should be linked to certain keywords and how to incorporate latent semantic indexing research into website copy.

Once the website optimization is complete, companies should create a presence on major social media channels to further extend their communication with the consumer. Venture Beat reported websites such as Facebook, Twitter, LinkedIn and YouTube offer companies infinite opportunities to interact with existing customers and introduce the brand or service to potential buyers. After setting up accounts on these social media channels, companies must then continually update their presence to improve search engine rankings, online reputations and customer service opportunities. Many consumers prefer to communicate directly with a company or brand via social media to receive an answer in real time from the convenience of their computer, smartphone or tablet.