It's not uncommon for a business to utilize WordPress as the platform for its website or blog. It has a user-friendly interface and the learning curve is generally less lengthy than other content management systems such as Joomla or Drupal, notes WordPress Tavern.
And while SEO management should be commonplace for businesses no matter what platform they use to host their site, WordPress has its own specific optimization nuances that should be taken into account, Search Engine Watch reports.
For example, WordPress offers a variety of SEO plugins that can be used to optimize a site and make it easier to manage, such as Broken Link Checker, which analyzes posts, comments and other content for broken links or missing images; SEO Smart Links, which offers custom keyword lists, or All in One SEO Pack which automatically updates a blog for SEO.
Furthermore, general SEO rules still apply - such as including target keyword phrases in the headlines and body, writing compelling content and not overloading the site with spammy keyword usage.
Google also provides assistance for WordPress, as it's sometimes susceptible to hacking. The search engine giant offers alerts within its webmaster tools that check for malicious software that may affect the quality of results shown to searchers.
Search Engine People provides additional insight, such as setting up categories properly. Categories can be used in the page URL, which provides information to Google when it crawls a website. The news source recommends setting up a number of categories based on pre-determined keywords prior to writing, with the default category being the keyword that the company prefers most. Many bloggers make the mistake of leaving each post "uncategorized," which harms overall SEO.
In addition, it's important to modify the slug - or a chain of words joined together by hyphens. This is how WordPress sets up each post URL by default, as it easily allows Google to pick out keywords from the web address. However, editing the slug to remove unnecessary words and create one long-tail keyword will result in a shorter, neater, easier to read address. This process must be done before the page is actually published.
Lastly, a business should bridge its WordPress site or blog with social networking platforms. Some services, such as dlvr.it, take a website's RSS feed and automatically post a message on the company's social networking pages once a new post is published.