How to use social media to drive traffic to your website

The internet has changed the way we do business forever. It's hard to imagine that only a decade ago, websites were considered an insignificant part of most companies' business strategies, if they even had one at all. Now, having a website is not only expected, it is taken for granted. In order to build a significant web presence, companies must build up their social media presence.

Social media is no longer the domain of high school and college students posting pictures of last weekend's big party. It is now used by businesses of all sizes, from tiny start up companies to the largest Fortune corporations. In addition, it is not enough to simply create a social media account for your company and leave it alone; businesses must actively post relevant content that will draw traffic to their social media accounts, and in turn to their primary website.

If used properly, social media can bring significant attention to your company and your brand, which in turn can be converted into sales. Some of the most successful companies have begun to understand this dynamic, and are cashing in.

The following are some tips on how to use the most popular social media websites effectively:


Twitter is by far the most popular and most widely used social media platform on the planet. There are many reasons why Twitter is arguably the most important social media account you need to make. The key to using Twitter successfully is to tweet frequently and with eye-catching messages and links (preferably to your website). Keep an eye out for hashtags that are relevant to your industry and use them when you can; this will help increase the number of followers you have.


After Twitter, Facebook is the most ubiquitous social media platform in the world. It is a great place to build your company's internet presence because you can go into more depth than you can on Twitter. You can use hashtags on Facebook to build brand awareness, and you can promote your website to your followers through status updates.


Instagram is a relative newcomer on the social media landscape. Unlike Twitter or Facebook, Instagram accounts include only pictures posted by the user. Many businesses choose not to have an Instagram account because they do not see the value of posting pictures; however a savvy business owner can use an Instagram account to post creative and attention-grabbing images. Building a following on Instagram can eventually translate into a following on Facebook, Twitter, and your primary website. Don't underestimate this powerful and underutilized tool when building your social media presence or you will be throwing away a completely free promotional tool!