[IMAGE left medium] Social media is being used for so many things in today's world. Most businesses have a Facebook or Twitter account, but what about Pinterest? Pinterest is an online community where members "pin" the things they like to virtual boards. It lets others see what you like and what is available that they may not know about otherwise. It is a great way to promote your business, but you need to make sure that you are representing your business well.
Pinterest will definitely gain exposure for your business as long as you take extra care in making sure that content is "pinnable." The more people that pin your business or things that it offers, the more exposure it will get and the more business you will gain. Unlike some other social media sites where exposure is based solely on other people sharing or liking your business page, Pinterest lets you choose a category when creating a board and anyone who looks through that category can potentially see your pin and then repin it to one of their boards. This repinning will continue as more people see the pin, thus driving new business to your company. As people see what your business has to offer, you will have people that follow you and either one or all of your boards. This will also bring you more business. Some tips to make sure your boards are primed to drive business include:
While the cons are few, there are some. You cannot use the site solely for promotion, it states that in their pin etiquette section. Pinterest will not immediately make you famous. You must be willing to make an effort. Women are the primary users, so if your target audience isn't women, Pinterest may not help.
Do a little research before deciding to use Pinterest. Take your time organizing your boards and then start pinning. The more you pin and the more you are an active member on the site, the better your chances are of Pinterest being a successful business platform.