Bing, Twitter announce partnership extension via tweets

Microsoft and Twitter, which first partnered in 2009 to allow Bing to enhance its local search engine results, recently announced that they've renewed their partnership.

The two companies announced their intentions via a conversation on Twitter, where Bing tweeted to Twitter that they should "stick together to do bigger and better things," Search Engine Land reports. However, specifics of the partnership were not announced.

According to TheNextWeb, the continuation of the partnership is significant because it "may yield the Microsoft search engine a competitive advantage over time."

The Seattle Times reported that in July, Twitter asked for $30 million per year in licensing fees for its real-time stream, which it had previously provided to Google.

Search Engine Land added that despite the lack of Twitter's realtime capabilities on Google, most ordinary users haven't noticed the difference. Google intends to incorporate its new social network, Google+, into real-time functionality at some point in the future.

Going forward with real time without Twitter is possible for Google since it also uses content on other social networks to garner information.