The Digital Trends You Need to Pay Attention to in 2019

The Digital Trends You Need to Pay Attention to in 2019

2019 is almost here, which means it’s time to start thinking about the digital trends that may pop up! Here are a few things that you’ll need to pay attention to.

#1 - Focus on the Digital Experience

  • 90% of smartphone users search for location information
  • 50% of mobile-local searches end in a purchase
  • 91% of consumers will turn to a competitor if your website isn’t optimized for mobile
  • 50% will not make a purchase if your website takes too long to load
  • 86% of buyers will pay more for a better customer experience

Tip: Give your customers a great experience online and offline.

#2 – Competition is fierce. Businesses are expanding their reach with paid advertising, and you should too.

  • 91% of people buy or plan to buy something after seeing an ad
  • 70% of YouTube ads drove a huge lift in in-store sales
  • Google saw a 150% increase in ad conversions last year

Tip: Find the right ads for your business.

#3 – Intent-based, voice focused targeting is in your future.

  • 40% of voice searches have local intent
  • 40% of adults use voice search on a daily basis
  • 43 million Americans own a voice-activated smart speaker

Tip: Google is learning to look for intent in voice searches so it can return the most relevant search results.