Digital marketing is huge in today’s world and shouldn’t be ignored!
Is your automotive business easily found online by potential customers? To help you improve your digital marketing efforts, we have five tips that you should put into practice!
Buckle up, ladies and gents — it’s time to get started!
1. Create a Strategy for Your Specific Automotive Business
It may seem like any marketing strategy will work for your automotive business, but that’s not the case! Every business is unique, and your marketing plans should be tailored to your specific type of business.
One size marketing does NOT fit all when it comes to automotive businesses. Creating a marketing plan for an automotive dealership is going to look and function differently compared to a repair shop or an automotive accessories store.
Choosing the right marketing company for your business is one of the first steps you should take when you want a detailed strategy. When researching potential companies, look through their services page, success stories and for any case studies they may have. Request a demo to learn more and have questions prepared. This allows you to truly learn what the company can offer your business.
At RevLocal, we have your digital marketing handled. Our team of experts creates and adjusts your strategy based on current needs and trends within the online world. Strong relationships are important to us, which is why you have a dedicated strategist working with you on a consistent basis.
2. Use Paid Advertising
It may seem a little intimidating, but paid advertising can offer many benefits to your automotive business!
Whether you’re looking for more leads or you just want to expand your business’s brand awareness, there are a variety of ad types and channels you can use to reach these goals.
Paid advertising lets you reach the right people at the right time, including targeting by location or retargeting to keep your business top of mind.
It’s not enough to just boost your Facebook posts either! Nowadays, you need full paid advertising campaigns that use multiple platforms to reach even more potential customers.
With the opportunity that paid advertising has for automotive businesses, you won’t want to avoid using this advertising tactic.
3. Reviews Are Essential
Online reviews are becoming more popular each day. It’s hard to believe that 91 percent of people trust reviews as much as personal recommendations.
Your automotive business can’t afford to ignore reviews! I repeat, your automotive business can NOT afford to ignore reviews.
Not only do you need reviews, but you need to be getting them on an ongoing basis. When you have positive reviews being left on review platforms consistently, your business will be shown as reputable and trustworthy.
If I still haven’t convinced you that reviews are important, check out this blog to learn how they really can affect local businesses.
4. Utilize the Proper Social Media Channels
Social media seems like the easiest way to market your automotive business, but there’s more to it than you may realize!
You must have a strategy in place for all your marketing efforts, including social media. It’s not enough to post photos randomly on your social channels.
Take a step back and analyze what channels you’re getting the most interaction on or where you want to focus your energy. Just because your competitors are using Facebook, Twitter, Instagram and LinkedIn doesn’t mean you have to use the same channels.
Decide what is best for your business! This will allow you to create the best content for your followers.
For example, if your business focuses on automotive body repair, Facebook and Instagram will be the best channels to utilize. Why? Because photos of before/after restorations perform extremely well on these channels.
Every social media channel has a purpose, so make sure to decide what works for your business while creating your marketing strategy, not after!
5. Stand Out from Your Competition
Almost everyone “has a guy” that fixes their vehicle, so why should they choose your automotive business instead?
Digital marketing can help you stand out and be a more appealing option for potential customers. When you have a locally optimized website that is mobile-friendly, a catchy call to action (CTA) and engaging content and social media, your business will seem more attractive than “the guy” that fixes their car.
Purchasing a car, getting repairs or making modifications can be expensive, but if your customers have a positive experience with your business, they will become loyal customers from that point on.
If you need help figuring out what you can do to make your business stand out, ask yourself what would interest you if you were in your customers’ shoes.
Digital marketing for your automotive business shouldn’t be confusing or difficult! When you follow our five tips, you’ll be on the road to success.
If you need help with your digital marketing, we’d love to be your partner! Learn more about our automotive digital marketing solutions by visiting our industry page here.
If you’re ready to hit the gas on your digital marketing, request a demo today!