Google has begun rolling out new mobile extension views for sitelinks, structured snippets and callout extensions to select accounts. This is in response to the increasing number of mobile searches compared to desktop or tablet searches.
The ad extensions were initially designed for desktop-only searches, which meant that they weren’t optimized for mobile (and didn’t always look or perform the best). By rolling out mobile ad extension views, Google is trying to make the extensions easier to view, click and read while searching on a smartphone.
You might see ads appearing differently while searching for products or services on your phone. The extensions aren’t any different than the extensions you’ll see on desktop. The only thing that will seem different is the visual way in which they’re presented.
Here are the three types of new mobile ad extensions:
If you already have these extensions created and associated with all your campaigns or ad groups, there’s nothing more you can do but wait until the new versions are applied to your AdWords account.
And, if you're a RevLocal client (and you have a paid advertising plan) you already have these extensions and they should be applied soon!
If you haven’t created any ad extensions, now is the time. Extensions are proven to increase your click-through rate while providing users highly relevant information that’s intended to help them take action.
P.S. Need help with paid advertising? Check out our webinar below.