As a home remodeling business, it’s fairly common to do in-home estimates.
However, as the world has shifted to become more virtual, it’s important that your business’s online presence is optimized so consumers can find you online.
Regardless of your business specialty, including flooring, cabinetry, countertops and more, you want to make sure your website and listings have everything your consumers need to choose your business.
So, what should you focus on when it comes to your online presence? Don’t worry, we have you covered!
One of the very first things you’ll want to do is make sure your website is user-friendly.
The buying cycle for consumers looking for a home remodeler can be lengthy, so you don’t want to lose a potential customer during their initial search.
This means that you should have a clear call to action, such as scheduling an estimate (whether it’s in-home or virtual) or calling for more information.
You want online consumers to take action, so be sure to not clutter your website with too much information. Sometimes, less is more.
On top of this, you want to make sure your website loads quickly. Keep in mind that consumers only have an attention span of eight seconds. If your website doesn’t load, it’s likely they will move onto another site.
With more and more virtual appointments taking place for home remodelers, it’s important that you have your available options easily accessible to consumers.
Depending on your specific business, it’s important to feature your materials, styles, colors and more for consumers to browse through online.
Unlike during an in-home estimate or a visit to a showroom, consumers are not able to see or touch the materials you use. Not only should you include images of your materials on your website, but make sure to include descriptions.
The more detailed you are, the better the consumers will feel about the materials and understand what they’re choosing.
While stock photos have a purpose, it’s crucial that you feature photos of previous projects so consumers can see your work.
There’s nothing worse than hiring a home remodeler based on a stock photo and the project not turning out as expected. Most likely, consumers will be extremely unhappy and leave negative reviews about your business.
Your best bet is to take photos after each project is complete. You can utilize them on your website, social media and your Google My Business (GMB) listing.
Photos can actually have a huge impact on your local search ranking. You can learn all about it here.
Keep in mind that while photos can be a great asset, there’s so much more you can do! Consider creating site walkthrough videos or other videos explaining your products or processes.
Videos are great educational pieces that help consumers build trust with your home remodeling business and move them through the customer journey.
Not all businesses have boarded the digital train yet, but many are starting to make the switch. And that means now is the perfect time to start focusing on your online presence.
As a home remodeling business, there are many things you can do to reach consumers at the right place and at the right time.
At RevLocal, our team is here to help you created a personalized digital marketing strategy for your specific business. Whether you need help with local search, paid advertising, review marketing or social media, we have it handled.
If you keep thinking to yourself that you need to invest in online marketing, we’re ready to help you make that jump. Contact us today to schedule a demo with a consultant in your area.
Lauren Snyder, Content Contributor
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