• 800.456.7470
  • Locations
  • Contact Us
  • Make a Payment
RevLocal Logo
  • Search
  • Who We Are
    Careers Client Reviews Culture Leadership
  • What We Do
    local search drop pin nav icon Local Search Marketing review marketing star rating nav icon Review Marketing paid advertising target Paid Advertising Outline of heart in white text bubble Social Media White gear icon Website Services Three white progress bars Marketing Analytics white gear Organic SEO
  • Who We Serve
    Locations Industries Multi-Location Brands Partnership Program Co-Op Marketing Testimonials
  • Resources
    Blog Podcasts Media News & Events Marketing Downloads
  • Sitemap 404 Page Search Results Contact Us Terms of Service Privacy Policy FAQs
  • Location
  • Payment
  • Toggle Search
  • Toggle Menu
  • Who We Are
  • What We Do
  • Who We Serve
  • Resources
  • About
  • Services
  • Locations
  • Careers
  • Contact Us
  • 800.456.7470
  • Locations
  • Contact Us
  • Make a Payment
Home > Resources > Library > Blog

How to Combat Seasonal Slumps for Contractors

Contractors face unique challenges when it comes to marketing. Because many contract services industries rely on the weather, seasonal fluctuations can have a significant effect on your business.

How to Combat Seasonal Slumps for Contractors

 Contractors face unique challenges when it comes to marketing. Because many contract services industries rely on the weather, seasonal fluctuations can have a significant effect on your business.

The change in weather during fall and winter can affect both your business's ability to perform work and the way consumers search.

For example, many homeowners think that roofing contractors can't work in northern winters because of snow, so they don’t search for that service as often during the colder months. This can lead to a drop in leads for your business.

My goal for this article is to show how businesses that rely on warmer weather can use this seasonal change to their advantage.

Build Your Brand During Fall and Winter

Often, contract services businesses have a strong grasp on who they are as a brand: what your business stands for, who you serve and your core values.

However, communicating that brand voice isn’t usually an area of focus because lead generation has become the primary goal of your marketing efforts.

During slower months, when leads aren’t coming in at the same volume, it is important to think about your brand, communicate who you are to your target market and stay on their radar.

This will help maintain and build brand awareness and recall, meaning when the weather changes again consumers will remember you and seek you out directly.

Focusing on your brand can come in many forms:

  • Boosting your brand's presence by consistently posting on social media
  • Redesigning or updating your website for a fresh look
  • Creating a mobile-friendly strategy

Marketing isn’t just online, though.

Traditional marketing efforts can also help build your brand. Sponsoring community events or programs can increase your exposure and brand awareness. Youth and high school sports, community programs, etc. are great places to feature your logo.

This will make your brand synonymous with community involvement and let customers know that you care.

Slower Months Are the Time to Focus on Your Core Services

Are there areas of your business that are clearly outperforming the rest? Is there an opportunity to add services based on the skillset of your workforce and the equipment you already have? HVAC contractors do this very well when they switch from air conditioners and cooling services to furnace repair and heating services.

Try this with your business. What else is possible given your resources? Add these services to your mix when the seasonal changes allow for it.

Manage Your Online Reputation to Prepare for the Busy Season

Reputation is extremely important for contract services businesses. Because consumers are looking at reviews when deciding on local businesses, you need to have lots of reviews on your listings, and those reviews should be recent.

While this is a crucial area of focus all year round, your non-peak months are a prime opportunity to devote more time to them.

If you are gathering reviews consistently, use this time to read through them and identify the areas where your workforce can improve. You can make a customer’s experience better by understanding what they like and dislike about your services, and your reviews are loaded with that information.

Don’t have a lot of reviews? Ask your customers for their feedback; it is very likely they will provide you with the story of their experience.

You can also use your customer reviews as a referral tool. If your customer gave you a five-star review, it’s likely they are willing to recommend you to a friend, colleague or their family. Reach out to your happy customers and ask them to refer your business.

Let Customers Know You Are Still Available With a Need Awareness Campaign

Finally, consumers may not know your contract services business can perform work during fall or winter.

This means your customer base needs to know about the services you can do during the fall and winter. A need awareness campaign on platforms like Facebook, Instagram and LinkedIn will let your customers know more about your business’s capabilities and can educate them on your services.

This kind of strategy can also supplement your branding efforts.

Marketing your contract services business during the fall and winter can be tricky, but the strategies outlined above can help. For more information on marketing your contract services business in the fall and winter, contact your marketing strategist.

Greg Summy

Greg Summy, Lead Digital Marketing Strategist

Digital Marketing

Join the Club

Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week!

SUBSCRIBE

Learn More

Want to find out more? Sign up now to join our weekly mailing list.

Thank You for Signing Up

You will be hearing from us shortly! In the meantime, check out our free marketing resources, including blogs, videos and infographics.

Learn More

Learn With RevLocal

Statistics Read More Digital Marketing Must Know Digital Marketing Statistics
In stream and out stream video ad examples Read More Digital Marketing The Difference Between In-Stream and Out-Stream Video Ads
Paid-advertising-mistakes-to-avoid Read More Digital Marketing The Top 5 Paid Advertising Mistakes to Avoid in Your Next Campaign

LEARN MORE

RevLocal Logo

Subscribe to RevLocal for blog & news updates

Thanks for signing up!

© 2023 - RevLocal, All Rights Reserved.

Make a Payment Terms of Service Services
FAQs Resources
Privacy Policy Careers
google partner premier badge local search association certified badge yext certified partner badge inc 5000 partner badge

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

RevLocal
800.456.7470
4009 Columbus Rd. SW Ste 222
Granville, OH 43023

Contact Us

© 2023 - RevLocal, All Rights Reserved.