So, you’ve built a social media marketing foundation. That’s great, but let’s take things to the next level.
Today, we’re going to talk about how to improve your Facebook performance to get more followers, build engagement and drive traffic to your website.
If you’re just getting started on Facebook (or social media in general) or if you need a refresher, we have a post for that too. Check out this post to learn how to get started on social media.
Let’s start with goals.
One of the first steps to gaining more followers and improving engagement is to determine your goals.
Every business has different goals, but I'm betting that you want more likes/followers, more engagement and more sales or traffic to your website. Those are the goals we are going to work on in this blog post.
Everyone wants more followers, right? I probably don’t need to tell you why you need more Facebook followers, but just in case you didn’t know, followers and likes build trust with people who research your Facebook Page before choosing a business.
AdEspresso probably says it best. To quote them:
More likes = more trust = more purchases
As your business grows, your Facebook followers will probably naturally grow too. However, there are plenty of things you can do to get more followers on Facebook!
Here are a few ways to get there.
Facebook “Like” Campaigns.
You’ve probably seen a Facebook “like” campaign before. A “like” campaign is exactly what it sounds like — an ad campaign on Facebook with the specific goal of helping you find more people who are interested in your business and getting those people to like your Page.
“Like” campaigns allow you to pay per 1,000 impressions or per like.
It’s common to target either custom audiences or interest-based audiences but it’s probably best to leave this to the social media advertising pros. Otherwise, you could end up wasting money by targeting the wrong people.
Invite people who have already liked your Facebook posts to like your Facebook Page.
This is so easy, and it tends to work since the people you are inviting are already interested in your business.
Here’s how to invite people who have liked your posts to like your Page:
If you have Facebook Pages Manager on your phone, you can do this at night until you fall asleep and drop your phone on your face. Or not. Up to you. We all have different hobbies, I guess.
Seriously, though, this is an extremely effective, easy way to get more followers. Give it a try. Let me know how it works for you.
Don’t forget that you can also invite Facebook friends and employees to like your Facebook Page.
Add the Facebook “like” icon to your website.
Adding the Facebook "like" icon to your website prompts people who found you through a search to engage with your business on Facebook too, so it's a win/win!
You can also link to your Facebook Page in emails to drive more traffic that way. If your goal is to get more Facebook followers, you should be linking to your Facebook Page any time you can (and feel it’s appropriate).
Getting more engagement can be tough. Everyone wants to go viral, but most businesses that focus on social media marketing will find that engagement tends to grow steadily the more you work for it.
Besides, going viral is short-lived. It's better to steadily increase engagement rather than see one huge spike only to watch your engagement plummet and return to where it was before you went viral.
Let's work on steadily improving your engagement.
Here are some ways that you can work to build Facebook engagement:
Social media can be a great way to get more website traffic and drive people to pages on your site that are designed to help your customers through the purchase process.
Here are a few ways to do that.
Whatever you do with your social media marketing plan, be consistent; that's the best way to make sure you'll keep improving your business's Facebook performance.