If you’re a business owner that services and installs HVAC equipment, you may know that HVAC manufacturers have some of the most attractive co-op programs available to their dealers.
Depending on the manufacturer, these programs provide your business with marketing spend reimbursement ranging from 50 to 100 percent.
Because of this, we’ve put together a list of some of the more popular programs and what percentage of digital marketing expenses they will cover. Let's get started!
What Is Co-Op?
Co-Op stands for cooperative advertising, and it is a partnership between HVAC manufacturers and dealers.
In this partnership, manufacturers and dealers share the cost of advertising at the local level to increase product sales. This advertising includes both traditional and digital marketing activities to promote your business!
For more insight on how to successfully spend the money you may earn through a co-op, click here.
Where to Start
Before you dive head-first into the world of co-op, you must identify what co-op funds may be available to you.
You should be able to find this out by logging into your dealer portal or contacting your HVAC manufacturer’s rep. They will tell you how many dollars are available and any additional guidelines or requirements for those funds that you should keep in mind.
RevLocal can also research co-op opportunities on your behalf. Submit our co-op authorization form to get the process started.
Budgeting
Once you find out the amount of co-op funds that are available to you and their percentage of reimbursement, you can determine what your minimum budget should be.
This way, you can properly leverage those funds to promote your HVAC business.
Take this, for example:
Carrier offers 50 percent reimbursement on approved digital marketing campaigns.
If a dealer has $5,000 in co-op funds available for the year, they would want to budget for $10,000 in marketing expenses to get reimbursed $5,000 from Carrier.
At RevLocal, we submit co-op invoices monthly, so this dealer would budget about $800 per month with a $400 reimbursement from Carrier. This helps you avoid spending $10,000 upfront for the entire year.
For further reference, here are the top HVAC manufacturer co-op programs that promote digital marketing campaigns for their dealers:
Don’t see your manufacturer listed above? That doesn’t mean they don’t have a co-op program that you can leverage!
Final thoughts
At RevLocal, we assist our clients with HVAC co-op programs at no additional charge. It’s just another way we strive to add value for our clients.
If you’re interested in finding out more, please contact us or fill out this online form to get in contact with one of our team members!
Check out these resources for more information on digital marketing in the HVAC industry: