Instagram isn’t just a place to watch funny dog videos or post pictures of your fancy lunch, it’s also an invaluable tool for business owners. We recommend that every small business have at least some presence on each of the social media platforms, with Instagram being one of the more important ones. Instagram is expected to reach 1.44 billion users by 2025, which is a lot of potential customers that you can reach.

Not only does Instagram have a huge user base, but it also has a median engagement rate of 0.43% across all industries. That’s 6.8x higher than Facebook posts and 14.8x higher than a tweet.

Now that we’ve stressed the importance of Instagram, we’ll also acknowledge that it can be a little intimidating. There are tons of functions, filters, stickers, and ways to post content. Where do you even start?

This RevLocal How-To covers a couple of basic Instagram functions: how to repost a story on Instagram and how to repost a post on Instagram.

Once you nail these features, you’ll be well on your way to getting your products or services in front of tons of new customers.

How to Repost a Story on Instagram

We’ll start by going over how to repost someone else’s Instagram story to your own story. Stories are those circles you see at the very top of your feed. If someone you follow has posted a story, their profile circle will have a colorful ring around it. Simply tap the circle to see what they’ve shared.

Unlike a feed post, Instagram stories only last for 24 hours. Their main purpose is to share little snippets of your day. So keep this in mind if you’re sharing super important info that you may need some visibility to for a little while longer.

Another important note about reposting stories before we get into the step-by-step: you can only repost another story to your own story if you’ve been tagged by the original poster.

Ok, now that we’ve got that covered, let’s get into how to repost an Instagram story:

1. Find a story that you have been tagged in (this can be at the top of your feed or in your direct messages) and click on it.
2. Once the story is up, locate and click on the “Add to story” button at the bottom of the screen.
3. The story will then appear on your editing screen. From there you can resize it, add text, stickers or other customizations.
4. Once you’re done customizing, tap “Your story” at the bottom to share with your followers.

And as that, you’ve reposted a story that you’ve been tagged on to your own story!

How to Repost a Post on Instagram

Since that was pretty easy, we’ll also cover how to repost a feed post to your Instagram story. Now, this is a little different than reposting a story because you can repost any feed post to your story, not just the ones you’ve been tagged in.

You can even repost your own feed posts to your story for a little extra visibility. And you can repost with these simple steps:

1. Find the post on your feed that you want to share.
2. Click on the paper airplane icon.
3. When the menu pops up, click on the option for “Add to story.”
4. The post will then appear on your editing screen. From there you can resize it, add text, stickers or other customizations.
5. Once you’re done customizing, tap “Your story” at the bottom to share with your followers.

There you have it! You’ve now shared a friend’s post or your own post to your Instagram story.

Final Thoughts

Now that you know how to repost a story on Instagram and how to repost a post on Instagram, you can start sharing even more content with your followers. Given that adults are spending 33.1 minutes per day on the platform, you want to make sure they have plenty of opportunity to see not only your newest posts but the stories you’re being tagged in as well. This can help with your user engagement and in turn, sales.

Instagram is just one platform involved in your overall social media marketing strategy, so if you’re looking for more help with other platforms or even with other parts of digital marketing for your business, reach out to RevLocal today for a free, no-obligation consultation with a marketing expert.