As of this year, reviews from sites like Google, Yelp, Trip Advisor and more have racked up a 93 percent influence on consumer purchasing decisions.
This percentage is just one piece of the endless list of statistics that prove just how powerful online reviews are to the success of a business.
Read this blog to see a breakdown of the influence of online reviews.
Don't assume, however, that review success comes from merely having good reviews. This is what has gotten a lot of businesses into trouble recently, especially with websites like TripAdvisor.
So, what is wrong with having good reviews anyway? TripAdvisor recently ran metrics on businesses with online reviews and found that of all the reviews that were submitted in 2018, 2.1 percent of them were fraudulent.
This means that of the 66 million reviews that were submitted to the website in 2018, 1.4 million of those were fake. Businesses got those fake reviews either from biased sources or purchased reviews.
TripAdvisor has not taken these fraudulent ways of getting online reviews lightly. They have a three-phased system of punishments for business listings that have fake reviews:
There are some severe consequences to pay when businesses partake in getting fake reviews, and it is not worth losing business credibility. Here are some of the best ways to gain authentic and valuable reviews on your business listings:
Are you looking for more information on how to respond to negative reviews you receive? Click here to read our blog about the best ways to approach this issue.
There are simple ways to gain reviews without doing it illegally! Take these into consideration, and you will be dominating the world of online reviews.
Staying in control of your online reviews does not mean you need to go to extreme measures. Review platforms like TripAdvisor and Yelp will be quick to combat fraudulent actions, and it could cause more damage to your business.
With that being said, we also understand that it can be hard to manage all the reviews you get through Google, Yelp and more. Our strategists here at RevLocal are trained to handle all of these review concerns for you!
Click here for more information on our review marketing plan and how our reputation management service can help monitor negative reviews.