You’ve heard of Instagram and Snapchat Stories, but is there a big difference between the two? At a glance, no! But we’re here to break down the two different apps in a little more detail!
For those of you who aren’t hip to the application world, both Instagram and Snapchat Stories are forms of ephemeral content. What’s ephemeral content? I’m glad you asked!
This type of content is typically pictures or videos that are only available for a short period of time, and then it disappears into the digital abyss!
Instagram and Snapchat, in general, are the most popular apps that use ephemeral content, but Facebook (Instagram's parent company) also has a Stories feature.
Before we dive into the differences, let’s discuss the similarities between Instagram and Snapchat first.
With both apps, you can post pictures or videos to your Story for a set amount of time, normally 24 hours. Before posting the photos, you can add filters, emojis and even on-screen drawings. If you haven’t used any of the voice-changing filters for your Snapchat videos, you’re definitely missing out!
Once posted, you can see the number of views and who has looked at your Story. Your Story can be viewed publicly or privately based on your account settings. You can also send content individually to people who follow you. Pretty neat, right?
Although it seems like Instagram and Snapchat Stories are extremely similar, there are some pretty significant differences in who uses these apps and the purpose behind it.
Although Instagram has been around since 2010, the Stories feature wasn't introduced until October of 2016. Snapchat was initially released in September of 2011 and their Stories feature was launched only two years later in 2013.
One major difference between the two platforms is that with Snapchat, you must have another person's username or phone number to be able to add them as a friend. With Instagram, you can simply do a search for someone's profile and follow them, making it a lot easier to find someone.
However, with Instagram, you can make your account private, which forces users to request to follow you, giving you the final decision (just like accepting a friend request on Facebook).
Snapchat users tend to be younger overall compared to Instagram users, typically in Generation Z or the tail-end of millennials. Overall, though, Snapchat is continuing to grow every day. Who knows, your mom may be using Snapchat and you may not know it!
Another major difference is that Snapchat tends to be more spontaneous with posts. With Instagram, many users think about their image and what they are posting, normally being a little more cautious because it can be searched by anyone.
Did you know that 500 million users open Instagram every day? Of the 500 million, 300 million watch or use the Stories function. Snapchat does have a lower daily user count, coming in at 187 million.
Instagram does have the advantage of accessing the app from your desktop, but you can't create any posts. You can, however, view the feeds and Stories feature.
Tips for Using Snapchat:
If your business wants to start using Snapchat Stories as another form of digital marketing, here are some tips that can help get you started:
Tips for Using Instagram:
Not quite ready to use Snapchat Stories? No worries! Instagram Stories is a great option, too! Make sure to follow these tips:
Don't be overwhelmed! Just pick up your phone and start making your own Stories!
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