Something in your digital marketing presence is still missing.
You’ve focused on improving your business’s social media presence, building your brand’s reputation through online reviews and expanding your business’s reach through local search optimization. Remaining competitive in today’s digital landscape requires every marketing channel to be up and running and fully functional.
If your business isn’t taking advantage of strategic paid advertising, specifically display and retargeting ads, you’re missing a large piece of an effective digital marketing strategy.
Display and retargeting ads are equally important, but they serve different functions.
This blog covers all the questions about display and retargeting ads you may have, and it highlights the benefits of utilizing these cost-effective advertising strategies for your local business.
What are Display Ads?
Display ads have enormous power in attracting consumer attention. The odds are that you’ve seen and interacted with display ads as a consumer yourself, even if you may not have realized it, so why not extend that exposure to your business?
Gaining customer attention is the beginning of the buyer’s journey, and display ads are a strategic step in this process. Display ads can keep your business at the top of customers’ minds, grow demand and put your business ahead of competitors.
These ads are displayed alongside the web page an internet user is navigating. Whether it’s a banner ad across the top of the webpage or an integrated native ad, display ads are targeted and shown based on content and audience relevance.
The Benefits of Display Ads
There’s a lot of good news when it comes to including display ads as a part of your paid advertising plan. Here are a few points to take note of:
What are Retargeting Ads?
With retargeting ads–also called remarketing ads–your business can grow its reach with relevant customers.
Retargeting methods first gather data to provide you with demographic information on the internet users who have visited your business’s website in the past. When users leave your site and continue to visit others, retargeting technology can serve retargeted ads for your products and services on the websites they are currently visiting.
Think of retargeting ads as hitchhiking ads that follow online users around the internet.
The Benefits of Retargeting Ads
Here are a few of the many reasons why retargeting ads should be part of your business’s advertising strategy:
There are numerous options to explore when establishing a paid advertising strategy. Display and retargeting ads, which we've discussed in this blog, can complement existing paid advertising plans or serve as effective strategies on their own.
To learn more about paid advertising with RevLocal, contact us for a free consultation. RevLocal is a full-service digital marketing agency specializing in creating personalized digital marketing solutions for small businesses and multi-location brands. Our digital marketing strategies are built to withstand rapidly changing online landscapes and offer your business maximum value.
View our other digital marketing services here.