I hate to be the bearer of bad news, but it’s almost 2019, and with the new year comes a new set of digital marketing challenges.
Don’t worry, though. We’ve got a list of the hottest trends you can expect to see next year and lots of tips to get your business ahead of the competition. Let’s get started.
Your #1 digital marketing trend for 2019 will be that businesses and marketers are now focusing on the customer’s digital experience from start to finish — and at every touchpoint.
Think of it as the new customer experience. You don’t always know how customers are finding you, but you know if they have a good experience from the get-go, they’re more likely to choose your business and become a loyal customer.
So, what can you do in 2019 to bring those customers in? Make sure it’s easy to find and interact with your business across the most popular platforms as well as your website.
Our Digital Experience Tips:
It’s no secret that voice search is the future. In fact, 43 million Americans own a voice-activated speaker and 40 percent of adults use voice search every single day.
But, did you know that 40 percent of those voice searches are locally focused? They are trying to find a business or local info. Either way, your business can gain a huge advantage in 2019 by focusing on showing up for relevant voice searches.
Before you get started, though, let’s talk about intent. Every time we talk about voice search, we say to show up for conversational, long-tail keywords that allow you to match the way people talk.
But, Google’s getting smarter. The search giant knows that voice search is tricky. It’s about more than just keywords or long-tail keywords or other types of SEO. That’s why Google is learning to focus on the intent of a search.
That means that when a person searches or asks Google a question, Google is focusing on the full idea of the search rather than just matching the person up with relevant keywords.
And, it’s not as hard as you’d think to optimize for voice search and intent.
Voice Search Optimization and Intent Tips:
This will help you show up for the right voice searches and future-proof your business, since voice search is only getting bigger and bigger.
It’s no longer enough to just show up in the right searches. While that will certainly give you a head start, you’ll need to reach customers through multiple platforms.
That’s where paid advertising comes in.
With paid ads, you can reach more customers, hyper-target your ideal customers and expand your reach to new markets. But, it can be tricky. In 2019, though, you can’t let your business get caught up with the technical details of paid advertising.
That’s why we made this list. These are the types of ads your business should try in 2019, depending on your industry.
Paid Advertising for 2019 Tips:
YouTube is a great way to reach customers through crucial moments in the buying journey, and its usage has skyrocketed.
The video platform has 1.9 billion monthly users, and people watch 1 billion hours of video every day. That’s huge.
Plus, YouTube ads can be extremely effective. Google has seen a huge 150 percent rise in ad conversions, and 70 percent of YouTube campaigns were shown to improve in-store sales!
That’s right; YouTube ads can bring people to your business and improve your sales.
YouTube Advertising Tips for 2019:
Note: If you’re a RevLocal customer and your business has video ads, send those to us and our team can handle the advertising aspect!