Your business’s competitive advantage is whatever your business is doing right and earns you customers over your competition.
Your competitive advantage should be front and center in your marketing; but what do you do if you don’t know what your advantage is?
Check out this podcast to hear what Dan and Chelsea have to say about the importance of knowing your business’s competitive advantage, how to find it and how to amplify it.
Listen through to our What’s the Point segment about the bold move that Starbucks is making and what needs to happen for it to work out.
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