Listen to this episode of the Marketing Revelations podcast to learn how paid advertising works and how to run paid ads without using all of your budget.
Remember, the best way to reach more customers online is through an integrated approach. That's why paid advertising works best if you are creating and running ads across search engines, social media and display ads that appear on other websites.
Another way to keep your business fresh in consumers' minds through the power of paid advertising is to build a retargeting strategy that reaches customers who have already expressed interest in your business. Retargeting ads show up in search results, on social media and as display ads.
For more help on getting started with paid advertising, we have some free resources you can use to create, improve and optimize your strategy!
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