What do Elon Musk, Twitter and subscription fatigue have in common? Musk’s Twitter deal could trigger a huge shift in the digital advertising space for small businesses. With subscription fatigue rising among users, Musk’s plan to build-out a subscription model for Twitter is controversial and risky.
While Musk wants to decrease Twitter’s ad revenue, popular movie streaming services might re-incorporating them into their models to combat subscription fatigue and keep business. While ad revenue and subscription revenue hang in the balance, small businesses should keep a close eye on what opportunities for TV advertising will become available in the coming months.
Subscribe to our email list to get all of our podcasts sent to your inbox!
Want to find out more? Sign up now to join our mailing list.
You will be hearing from us shortly! In the meantime, check out our free marketing resources, including blogs, videos and infographics.