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Home > Resources > Library > Podcasts

Podcast: Do I Need a Local Search Marketing Strategy?

Ready to learn about local search marketing, how it works and why it's important for your business? In this podcast episode, our digital marketing strategists walk you through local search and how it works.

What is local search marketing and how does it work?

In this episode of our podcast, Marketing Revelations, our digital marketing strategists explain the difference between organic and local SEO as well as the importance of showing up in the map section of the search results.

Remember that the buying cycle has changed for local consumers, and when we need to find any type of business near us, the first thing we do is search the Internet. 

That’s why your business needs to show up in relevant searches. If you’re not showing up, those consumers will turn to your competition instead. 

Ready to get started with local search marketing? Here are a few resources to help put your business on the map:

  • What’s the difference between local SEO and organic SEO?
  • Why does local search marketing take so long?
  • How to get started with citation building

Don’t have time to do it yourself? Check out our local search marketing services here.

Local Search

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