The Latest Marketing News and How It Will Affect Your Business in 2022

Elon Musk plans to make some bold moves with Twitter and, if they work out, it could mean a whole new advertising world for small businesses.

What do Elon Musk, Twitter and subscription fatigue have in common? Musk’s Twitter deal could trigger a huge shift in the digital advertising space for small businesses. With subscription fatigue rising among users, Musk’s plan to build-out a subscription model for Twitter is controversial and risky.

While Musk wants to decrease Twitter’s ad revenue, popular movie streaming services might re-incorporating them into their models to combat subscription fatigue and keep business. While ad revenue and subscription revenue hang in the balance, small businesses should keep a close eye on what opportunities for TV advertising will become available in the coming months.

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