As the holiday season approaches, it's time to work on your business's digital marketing strategy and local search presence! Now is the perfect time to do some fine-tuning to your digital footprint since customers will be searching online for local businesses more and more. Watch the video to get our top tips for preparing your business for the holidays!
Remember, preparing for the holidays and the new year isn't just about promotions and specials. Getting involved in your community, both online and offline, will expand your reach to other business owners as well as local consumers, helping you build a larger network.
Don't forget to take a look at your social media presence going into the new year to see if it needs a revamp or a rebranding. To reach even more local consumers on Facebook, try Facebook advertising. This will help you target a hyperlocal audience and reach specific business goals.
Finally, you'll need to update your holiday hours on Google, your website, social media, etc. to make sure that customers know exactly when you're open and when they can contact you during the coming months.
Follow these tips and you're on your way to a better digital marketing strategy this holiday season!