Digital Marketing Refresh: What Is Local Search?

So, what exactly is local search marketing, and how can you get started building a better local search presence? Press play to learn what you need to know about local search marketing!

Understanding Local Search

One of the questions we get the most is "What exactly is local search marketing?"

Well, local search (also known as local SEO) is a form of search engine optimization. The tactics used in local search marketing ensure that your business shows up in local search results or beside a map when a searcher is looking for a local business like yours.

How can you make sure you're being found in local searches?

  1. Make sure your information is correct and consistent across the Internet.
  2. Get more positive online reviews.
  3. Optimize your website with local information.
  4. Don't have time to stay ahead of the trends or do it all yourself? Find a digital marketing partner who can help you build a better online presence.

Want to learn more about local search marketing?

Here are a few resources to get you started:

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