While there are more social media platforms than you could count or keep up with, there are a few you should post to at least once a week to keep an active social presence.
Your business needs to have an active social presence to engage followers, monitor brand mentions and provide online customer service. This will help validate your business to consumers.
If a consumer searches for your business, stumbles across your Facebook page and sees that you're not active, they'll move on to the next business.
Read on and you'll learn how to create a comprehensive strategy on Facebook, Twitter, Instagram and Google+.
Your business should have an optimized Facebook profile with accurate business information and high-quality images.
You should be posting at least once a week (up to twice a day if you're really ambitious) about your business, local events or industry-related news.
For instance, if you own a burger restaurant, you should be posting photos of your burgers, information about events in your city or curated content (like a blog post you read about the perfect burger and fry pairings).
Quick Facebook Tips
- Don’t forget that customers can leave reviews on Facebook, so make sure to reply to those.
- Social media can be your best customer service tool, if you monitor your social profiles as well as mentions and reply promplty. Reply to social media comments on your timeline as well as comments on status updates & pictures.
- Download Facebook Pages Manager to make this easier, and don’t forget to reply to messages within 24 hours, ideally. If a customer wants to know about products, pricing, hours, availability, etc. but you don’t reply to their messages, they’ll go somewhere else.
Instagram is great for businesses with lots of visuals, like retail stores and restaurants. With around 700 million monthly users, Instagram is a great way to connect with customers and show off what makes your business great.11
Feel free to post on Instagram once or twice a day. Make sure you're sharing high-quality photos, though. Your followers won't appreciate blurry images. It's a good idea to download a free photo editing app on your phone to make sure your photos look crisp and professional.
Your Instagram posts should consist of images of your business, seasonal displays or promotions, behind the scenes photos and even quick videos.
Don't forget that you can post to Instagram Stories a few times a day without annoying followers. Instagram Stories is similar to Snapchat stories in that you upload a series of photos and videos to your story, and the story is available for 24 hours.
Stories don't have to be too polished. They can be as fun as you want them to be, and if you post to your story, it will auto-play as followers watch other stories.
Plenty of experts have predicted the death of Twitter oveor the last couple of years, but we're still waiting. Twitter is still a great way to connect with local consumers as well as current customers and provide updates about your business.
Tweets have a lifetime of around 18 minutes. That means you can post several times a day on Twitter without feeling like you're spamming your followers.
Just try not to go overboard with the hashtags or with posting the same thing over and over. For instance, if you're sharing the same blog post four or five times in the same day, make sure you have different photos or graphics to share with it so that you're not sharing the same picture over and over.
If you do that, your profile will show the same picture five times, which doesn't look good to followers or people who see your tweets and are considering following you. No one wants to have to see the same image in their feed four times in one day.
While Google+ isn't the most popular social media platform, it's owned by Google, which means you should post to Google+ every so often to show that your business is active on social media.
You don't need to go crazy with Google+, but make sure your profile is complete with correct NAPU and that you have uploaded some high-quality photos of your business. We make sure our clients post at least monthly to Google+ so they stay relevant and Google can see that they're active on the platform.
What to Post on Social Media
Not sure what you should be sharing on social media?
At first, you can keep it simple. Share photos of your business with a quick caption.
If you're running a special, make sure to take a photo of the special in action or share a photo of the flyer or menu promoting that special. That will tell your followers how long they have to take advantage of this particular promotion. This will create a sense of urgency and make them aware that this is only available for a limited time, so they'd better hurry up.
If you write blog posts, you should share those on social media too.
Don't forget to share fun, behind the scenes photos to make your followers feel like they're getting a special sneak peek of what goes on when no one is around. Talk about local events, and give business updates as well. If your hours change for the holiday season, social media is the perfect place to announce that.
How to Get More Followers
Here are some things you can do every day to get more followers.
- Follow more people.
If you follow more people, they will often follow you back.
- Post more often.
If your social media is a ghost town, people are less likely to follow you. Make sure you’re posting frequently.
- Use Facebook Ads.
Did you know you can create ads specifically designed to get new Facebook followers? You can pay per like or interaction, increasing brand awareness and gaining new followers.
Use hashtags (within reason).
Feel free to use a trending hashtag if it relates to your business (think #smallbizsaturday for small businesses or #mondaymotivation, a trending Twitter hashtag on Mondays, for gyms or smoothie shops).
- Comment on others’ statuses.
Interacting with other people will help drive engagement on your page and can help you get followers!
- Curate content.
Share content others have posted, or content from an industry blog. If you share others’ posts, they may follow you or share your post, which will put your business in front of their followers.
Whatever you do on social media, chose a few important social platforms for your business and keep it fun and informative.