You keep hearing about paid advertising, but how can you get started down this marketing path? We have five quick tips in our latest infographic to get you headed in the right direction.
- Create an Advertising Checklist
Don’t just dive into your advertising campaigns. You’ll want to make a checklist of what you’ll need to do before you get you started. You should plan your strategy, set goals, decide what software you’ll use and your budget.
- Build Your Keyword List
Keywords are a fundamental part of your paid advertising campaign. You’ll want to choose keywords that describe your business and what you do for your potential customers.
- Test and Evaluate Your Ads
After your ads have been running for a month or so, now it’s time to evaluate your results and make any small tweaks to improve their performance.
- Don’t Forget About Your Ads
We know you’re busy running your business, but you can’t forget about your ads! Set a calendar reminder a few times a week so you can go check on how they’re doing and the budget behind them.
- Make Sure to Optimize Your Ads
Ad optimization is the final step. If your ads aren’t running well and you don’t know the best way to improve them, it’s time to talk to an expert.