When it comes to growing your business, one of the most important business decisions you make should be implementing an ongoing digital marketing strategy.
Having a digital marketing plan in place is the best way to reach new customers, business partners and leads.
And with technology rapidly advancing, digital marketing gives you the growing opportunities that you wouldn’t have otherwise.
Business owners with a clear marketing plan, who regularly measure their marketing efforts, see 60 percent growth in their business over those without an ongoing strategy.
To help you get started, we want to review the benefits of digital marketing and share helpful tips that you can start applying today.
What Is Digital Marketing?
With the growing popularity of the internet, social media platforms, search engines and mobile devices, digital marketing allows you to promote and respond to industry trends in real-time, especially during times of rapid change.
By using a personalized digital marketing campaign to demonstrate the value of your business, your customers will have a reason to purchase your products and services.
Having an ongoing approach secures the future of your business. But, to ensure a successful future, you must have the best digital marketing strategies on your side.
Establish a Plan and Set Detailed Goals
If you haven’t already, now is the time to start thinking about the future of your business. What are your business goals and what do you see happening in the next three to five years?
After you set your long-term goals, now start thinking about the short-term goals that are going to get you there. What do you envision happening for you within the next year and even next month?
We recommend focusing on how much revenue you want to bring in, the number of employees you hope to someday hire and knowing if you want to open multiple locations.
Once you establish these objectives and set reasonable goals, you will start to know how to put these ideas into motion, and along the way, you will be able to hold yourself accountable.
Watch this quick video run-down of how to set goals that are geared to your business's digital marketing needs!
This will also ensure that you don’t miss important business opportunities.
Know Your Target Audience
If your set goals aren’t already aligned with your target audience, you will never reach your ideal customer.
If you aren’t sure who you are trying to reach, start off by researching your industry. This will help you gain ideas on where your ideal customers are online and what interests them.
Being able to target your audience is the only way that your marketing strategy will make any impact.
At RevLocal, we have paid advertising plans to help you meet these targeted audiences online. Click here to read all about it!
Work Together With Your Team or an Advertising Agency
Before you start any type of online campaign, be real with yourself. Have you done this before?
If you aren’t sure how to get started, seek help from someone on your team with experience or consider talking to a digital marketing expert.
A professional will be able to guide you in the right direction to help you grow online. They will know which online platforms to use for promotion, as well as services or products to highlight.
The fastest way to lose your marketing budget is by launching an ineffective campaign.
Once your business is online, don’t put it on the back burner! Keep your business growing by freshening your marketing efforts.
Just like a healthy lifestyle, your marketing’s success depends on continued effort.
Without giving your digital marketing the attention it deserves, you will lose out on the countless opportunities that the internet has to offer. Continue to strategize, set goals and collaborate to find solutions best suited to your business needs!