It’s that time of year again: snow is melting, birds are chirping, and as for the western part of the country, well, they’ve all headed off to Vegas in the name of March Madness.
For the rest of us, this weekend will likely entail more than betting brackets and crushing a case of Budweiser while the chaos unfolds. Instead, I’d wager that a large percentage of us are long overdue for a little spring cleaning. Was that an eye roll I saw? Don’t worry – RevLocal is here to help.
Contrary to popular to belief, there is more to spring cleaning than trash bags and toilet bowls. If we really want to dig up some dirt, we should start with our internet presence. Want to know the best part about cleaning up your digital look? You don’t even have to leave your couch!
So pull up your computer and roll up your sleeves - It’s time for a nice, clean sweep (and I’m not talking about basketball).
Below you will find 16 simple steps to get you started. You can do it. And you should. Let the games begin.
The Sweet 16:
16. Business mogul and Maverick Mark Cuban recently launched an app called Cyber Dust, with the very intention of cleaning up your content before it even has the chance to collect over time. Since some of us started tweeting long before this became available, now might be a good time to go back and remove some messages that may no longer be serving a purpose. It’s important to have a history, but now we have the fortuity to edit it.
15. Entertain new avenues. Have you seen what brands are doing with Snapchat? It’s a fun, innovative way to directly connect with your audience – you might even enjoy it!
14. For those of us not in a garage band, the days of MySpace are over. Remove any and all abandoned accounts that are no longer active.
13. Do you have a Pinterest page? It’s a fantastic, visual platform to share links and ideas. However, many of those links are easily broken. Make sure yours direct users to the right place.
12. Did you know that YouTube is a Google product? (What isn’t these days, right?) So, there’s a video channel automatically connected to your business’ Google page. Give it some good content, as it’s another great way to be found on the world’s most popular websites.
11. Spell check: a free tool available in Microsoft Word that saves lives (OK, reputations) of businesses. Whether it’s a simple social media post or a ten page document, please use proper grammar. Your audience will thank you.
10. A picture is worth a thousand words. What images have you shared on behalf of your business? If they were straight from a Google search, you have our permission to permanently delete them. Replacing them with thoughtful, branded graphics goes much further, and doesn’t put you at the risk of copyright infringement.
9. Has your business changed phone numbers? Addresses? Do a few searches online, and make sure you’re serving the correct information to any potential customers. If you can find it, so can they – Don’t miss those calls!
The Elite 8:
8. When was the last time you updated your business’ Facebook page? Do you have a Facebook page? If so, make sure the most recent post wasn’t an automatic Profile Picture update from November 2013. Consumers today will look for you on Facebook, no matter their age, background, wants or needs. If they don’t see activity with intention, your business will likely be invalid in their eyes. Give them something they want to look at. We can help.
7. Spring cleaning is also a great time to review your services. Have they changed at all? Those services are what your customers will try to search for, so you’ll want to be found under the correct terms. Be sure you’re pushing out the best keywords for your business at all times.
6. Beware of duplicate listings! The World Wide Web is a crazy place, and once you put something out there, it can multiply much faster than it can ever disappear. Having more than one listing in one directory does not help your chances, it actually hurts them by confusing searchers and search engines alike. Keep it clean.
5. Has your business sent direct mail? If so, there’s a good chance its’ recipients have already thrown it away – so should you. Don’t keep sending to consumers who aren’t responding, and don’t send content that isn’t converting. Spring cleaning is the perfect time to reevaluate this strategy.
The Final 4:
4. On that note, is your business sending out emails? If so, great job! However, it might be time to comb through your contact list. Are you emailing too much that many of them have unsubscribed? Are you tracking the open rate of these emails, as well as the links recipients are clicking on within them? Do you use links? It’s a great time to talk to your Internet Marketing Agent about this.
3. When did you build your website? If it was more than a few years ago, there’s a betting chance it may not be mobile friendly, and it’s no longer giving the consumers what they need. You already know a large majority of searches are being conducted on mobile devices now more than ever . And pretty soon, mobile usability is going to impact your ranking. Make sure they find you. Let us help.
2. To highlight that point, it is predicted that mobile devices will drive 50 percent of Google’s paid search clicks by the end of the year. What is your paid advertising strategy?
1. Reviews are the single most important factor you should be focusing on this spring cleaning season. They are your reputation and your online word of mouth. There are probably reviews out there you don’t even know about, and they went unanswered. If you are rare enough to not have any reviews, get some, because your consumers are counting on it. Lucky for you, it’s one of our specialties.
That wasn’t so bad, was it? Now that polar vortex part two may be done for the season, we can almost see the light! But, we still have some work to do. After all, hard work wins championships. Or is it team work? Blame it on spring fever, but I have a feeling the sun will come out tomorrow – if you call your Internet Marketing Agent today!