Buzzwords are never just buzzwords. Trending words and concepts are indicative of what strategies to implement into your business’s digital marketing efforts this upcoming year. Keeping up with marketing trends is a great way to keep up with the competition, so we’ve compiled a list to help your business do just that in 2023.
RevLocal’s Top Digital Marketing Buzzwords for 2023:
- Omnichannel Marketing
- Video Marketing
Read on to learn why these buzzwords will pack a powerful digital marketing punch in 2023.
1. Omnichannel Marketing
Omnichannel marketing has two goals:
Omnichannel marketing is an integrated digital marketing approach that includes both online and offline customer touchpoints. Omnichannel digital marketing strategies involve auditing and improving every platform and channel that your business utilizes.
For example, questions omnichannel marketers ask are, “Does the brick-and-mortar store match the business’s online brand expression?” “Are the business’s social media platforms matching with the website design and content?” “Do ‘new subscriber welcome’ emails reflect our business’s brand personality?”
In other words, omnichannel marketing is all about making sure customers experience your business in a consistent way across every touchpoint from emails, to social media, to product, to storefront, and more.
In 2023, instead of creating goals that improve one aspect of your business’s digital marketing strategy, find ways to cohesively make every marketing channel and customer touchpoint better. Whatever work you do for one channel, should translate to every other channel!
These omnichannel improvements will ensure brand consistency and an enhanced customer experience no matter where your current and potential clients interact with your business.
Micro-moments are intent-rich moments where consumers head online to find specific information or take a specific action. Some common micro-moments are:
- I need to learn…
- I need to buy…
- I want to discover…
- I want to go…
- I want to do…
Micro-moments happen when a consumer has a thought out or pre-decided plan for being online. Micro-moments are different from casual internet surfing because there is a strong goal behind the user’s online actions.
These micro-moments are crucial for digital marketers to understand in 2023. Understanding micro-moments allows businesses to create content, products, and services that meet the needs expressed in these intent-rich searches.
Taking advantage of micro-moments can be as simple as writing blogs with “How to” headlines, making sure your business is on Google Maps, or posting product review videos for in-market users to watch.
Keeping micro-moments in mind as you shape your business’s digital marketing strategies for 2023 will not only keep marketing simple, but will also make a big impact on increasing traffic, building brand loyalty and improving search result rankings.
In digital marketing, automation refers to processes that handle certain aspects of multiple marketing campaigns automatically. Any technology that automatically makes changes, categorizes or otherwise manipulates digital marketing elements is called automation.
Common examples of automation in digital marketing are emails that are automatically sent to new blog subscribers, names populated into emails, and contact information being stored in a CRM.
Automations are powerful tools that can save digital marketers time and mistakes. Instead of assigning a person to send new sign-up emails or enter new client information, the automation technology takes care of that work instantly and accurately.
If your business isn’t taking advantage of automation technology, 2023 is the year! Save yourself time, effort and mistakes with automation so you can be freed up to focus on other aspects of growing your business.
While artificial intelligence (AI) isn’t a new concept in digital marketing, its presence is being solidified as valuable and a must-have in 2023.
AI is behind search engine algorithms, chatbots, paid advertising bidding, voice search, and much more. This tech offers a personalized and precise online experience for users and is something your business needs to be taking advantage of in 2023.
You don’t have to know exactly how AI works in order for your business to reap its benefits. By installing a chatbot on your website, updating your paid advertising goals, or optimizing your online content for voice search, you’re utilizing the power of AI!
Online experiences are becoming increasingly more personalized and convenient for users. AI is one way your business can stay competitive amidst ever-climbing consumer demands!
5. Video Marketing
Video content is the best performing content online right now and it’s not slowing down in 2023. If anything, it’s picking up the pace and your business needs to be ready!
The latest video consumption studies show that 93% of internet users globally watch videos each week. Another survey found that American adults spend over an hour per day watching videos on their devices.
The attention in marketing is being dominated by video, and this is great news for small businesses in 2023! Since we know people watch and enjoy video content, it’s a surefire marketing method.
Video marketing might seem daunting, especially if your business has a small team. That’s why we have several resources to help get you started and ready for 2023.
Behind each of these buzzwords are powerful concepts that offer your business new momentum and new customers in the New Year. Get started on them today!
RevLocal handles digital marketing for small businesses and multi location brands. To learn more about what it’s like to have RevLocal as your trusted digital marketing partner, check out our resources or contact us for a free consultation.