It’s time to make your digital marketing resolutions for 2023. Drafting up a well thought out plan is the first step in making sure next year is your best yet. We’ll help get you started with some easy-to-implement but effective action-items!
Is your business’s online information inconsistent from platform to platform? Is your brand’s messaging unclear? Did you start some promising projects last year that remained unfinished? If so, the New Year is a great time to clean up your business’s online presence, follow through on half-finished initiatives and draft up new goals.
Here’s a checklist to follow:
Facebook and Instagram continue to give preference to video and live video content. While video might seem challenging, it’s worth the work as it’s one of the most powerful ways to connect with your customers, audience and break into new markets.
To learn more about how to get started with video marketing, check out this blog!
Video marketing needs to be on your 2023 goals list. Video marketing is no longer a rising trend, but an established and effective marketing tool. In order for your business to compete in the digital marketing space, creating video content is a must!
Now is the perfect time to take inventory of every social media channel your business is on and determine which ones are working the hardest. Once you identify those, make sure you’re doing the following:
One of RevLocal’s Social Media Coordinators advises businesses on content; “Tell your story. Instead of focusing on selling, really commit to telling the story of who you are and why you do what you do. And don’t forget to create a cohesive brand image on social media so that your brand is memorable.”
It’s nothing new that online reviews are extremely important. But does your review marketing strategy treat them as such?
91% of consumers read reviews before making a purchase. In order for reviews to stay relevant and helpful, they shouldn't be more than a few months old. This means your review marketing strategy can’t be passive; it’s time to get creative and find natural but enticing ways to ask customers to leave reviews!
One of our Digital Strategists stressed the importance of reviews saying, “Reviews can make the difference between someone choosing your business or going to your competition. Even when a friend refers someone to your business, they will still search online to see what other people think and say about you before walking in to make a purchase.”
If you’re having trouble getting a steady stream of new reviews, all you have to do is start asking your current customers. RevLocal handles review marketing for small business and multi-location brands. If you need an extra hand, check out what we do!
Here’s how to ask for reviews:
With the prevalence of tools like Alexa, Amazon Echo, Google Home and Siri, voice search is more mainstream than ever. If your business’s information can’t be read by voice search AI, you risk losing business to competitors who have prioritized optimizing voice search.
How do you optimize for voice search?
2023 is the year to start tracking what’s actually working and find bottlenecks to improve. If you want to be successful in digital marketing, it’s important to know where your money is wasted and where it’s well spent so you can make informed decisions.
Keep track of your business’s marketing analytics and only make marketing decisions based on that data rather than how you’re feeling or what your neighbor down the street recommends.
Here are a few places to look for marketing analytics:
RevLocal offers a one-and-done marketing analytics platform that makes it easy to understand your business’s marketing data and make meaningful decisions. Check it out here!
One of our Strategists says to consistently look out for new features and to make sure that your marketing aligns closely with your 2023 business goals. Jumping on worthwhile trends early can make a big difference for your business digital marketing efforts.
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Fulfilling each of these resolutions will bring you one step closer to hitting your business goals for 2023!
If your business grew in 2022 and it looks like you may need some digital marketing help in 2023, find out why RevLocal could be a great partner!